Were customers, press, and analysts right? Did we have a product problem, a technology issue, or a marketing challenge, or some combination? Of course, the development team was convinced marketing wasn’t convincing people how amazing the product was.
Release the mouse button to create the link. The words Create Link in Desktop will appear. Hold down the Alt key on your keyboard and then drag and drop the file or folder to your desktop. They were buying it by the millions of copies. To create a desktop shortcut to a file, first, locate the file somewhere in File Explorer. It was entirely another thing, however, to look at what we built and be pressured into admitting customers didn’t want or need it. We even committed to building fewer productivity features, despite the internal backlash over personal productivity moving to priority six. It was one thing to develop a strategy to address a customer problem we had created, albeit inadvertently, when it came to total cost of ownership. The industry latched on to the expression bloatware to describe products that seemed to have too much-too many features, too many megabytes, too slow, too difficult to use, or simply too much. We went from dominating competitors with more well-executed features to being crushed by the perception of the weight of our products. Office achieved the position it achieved, as precarious as it seemed now with the rise of the We had built a team, an engine to add features.Īs fast as Clippy could appear after hitting the F1 key, it seemed as though our greatest strength and our most significant asset-features-had become a great weakness. (Source: personal collection, WSJ November 18, 1996)įeatures.
This article was one I carried with me all the time for my entire tenure in Office. Johnson says the menu isn’t very extensive at this new Thai restaurant but that’s okay because all you really need to focus on is the spicy crab fried rice. “Feature Shock” and “4,500 commands for features both useful and arcane” not to mention “ couldn’t care less” were enormously painful to read. This Wall Street Journal article became a symbol of what we needed to fix about Office when it came to bloat.
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